RedElk Land Co. is not your typical land consulting firm. Partnering with us gives you access to in-depth market knowledge, state-of-the-art mapping technology, a vast network of relationships, years of successful sales and transactional experience along with something you will not easily find elsewhere – COMPLETE AND FOCUSED COMMITMENT.
We fully invest the time and effort required to ensure your land’s value is maximized while also meeting your ultimate objectives. We are integrally involved in each step of the sale starting with strategic planning and marketing, to navigating potential sales barriers, and ultimately through post-closing. It is our dedication to you that cannot be replicated.


Bill Short ALC, CCIM grew up on a farm in Kansas, the Wheat Capital of the World, nurturing an appreciation of land at an early age. “The most exciting part of farming was not the operation itself, but the intricate details of land transactions.” His father and grandfather instilled the importance of hard work and dedication, making it a point to explain the strategy and process in every land decision.

Utilizing those core principles, Bill has sold more than $200 million during his career for about every purpose imaginable – 22,500 residential units (14,500 single family, 8,000 multifamily), 24,000,000 square feet of commercial and industrial uses and more than 12,000 acres.

Every client and property is unique, but his expertise ranges from guiding them through every facet of the process and working towards the common goal of maximizing their land’s potential.

He enjoys working with private, multigenerational and internationally-based investment clients alike to reduce their stress and enhance the quality of their lives.

Bill is just as passionate about the sky as he is about land and uses while using his flying abilities to expand his reach. With over 1,200 hours of flight time and an active Certified Flight Instructor, he has taught students anywhere from eight to seventy years old! Many of his best business relationships were born through aviation.

Bill graduated from the University of Kansas with a degree in Business Administration and later attended Embry Riddle Aeronautical University. He is an Accredited Land Consultant (ALC) and Certified Commercial Investment Member (CCIM). He is a licensed real estate broker in Florida and Mississippi.

He enjoys hunting, fishing, backpacking, bluegrass, flying and spending time with his family. Bill lives in Tampa, Florida, with his wife, Elizabeth, son Charlie, and daughter, Mary Love.


A little-known fact about the Elk, is that they once dotted the landscape of the Midwestern Prairies. The Elk is a Native American Zodiac sign symbolizing strength, stamina, agility, respect, muse and intelligence. They are hardworking and constantly aware of their surroundings. They love the company of others and are rarely found alone. They possess traits necessary to navigate the ever-changing land business and ensure success. The Elk embodies the corporate cultural of RedElk Land Co. and is used as inspiration in everything we do.